Press Release: New brand and website for Ministry of Colours

Huddersfield based business Care Fundraising Supplies are excited to announce the launch of an innovative non-flammable Holi colour throwing powder brand to the UK outdoor event marketplace.

Ministry of Colours (www.ministryofcolours) is the UK’s first outlet of a new kind of safe non-flammable colour powder. Developed in conjunction with Indian manufacturing partners in Mumbai, the new powder has been independently tested and certified non-flammable across the EU and US.  The company believes they are the first UK based supplier to be able to claim that the colour powder used at mass participation events is tested and certified non-flammable, non-toxic and made from natural ingredients.

Technical Director Colin Holmes explained why they made the decision to invest in this new product. ‘This is a huge step forward for the colour powder market in the UK.  We have been selling colour powder to events across the UK for over 5 years now, culminating in over 60 tonnes of colour powder leaving our warehouse in Huddersfield in 2017.  During this period, we have seen the health and safety requirements from our customers becoming increasingly stringent.  We were constantly being asked about the make-up, toxicity and flammability of the powder, with good reason; colour powder events encompass all age ranges, so there is understandably a real desire to make these events as safe as possible.’

The new colour powder comes in seven fantastically vibrant colours.  Keeping to the traditions of the Hindu Holi festival, from where the use of colour powder originates, the colours available are red, green, yellow, blue, pink, orange and purple.  Manufactured from corn starch and natural dyes, the new Ministry of Colours colour powder is also non-toxic and easy-to-clean.

Business Development Director Kim Beaumont talks of her excitement of being involved with the new Ministry of Colours products. ‘We are really enjoying the positive buzz we are receiving in relation to the new Ministry of Colours products.  We have designed a new 5kg carry bag for the ease of transportation of the bulk powder, no more lugging a 35kg barrel of powder across an event site!  Our ever popular 100g pouches of powder look great with the new Ministry of Colours branding.  We are also really excited to bring squeezy bottles and powder canons of non-flammable colour powder to the UK marketplace for the first time.’

Kim continues, ‘It’s a really exciting time for the company.  A great deal of time and effort has gone into producing these new products and brand.  We are currently speaking to Holi event planners across the UK in advance of their celebrations starting at the beginning of March.  We’re also really excited to be engaging with large summer event organisers for the first time.  Safety is at the centre of their thinking and we believe we have developed the perfect product to help them confidently plan their colour powder events for 2018.’

To download a full product safety datasheet and to buy the non-flammable colour powder product range visit www.ministryofcolours.co.uk.  You can also phone the colour powder events team at Care Fundraising Supplies on 01484 640800.

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