When is a CE Mark not what you think?

Many charity fundraisers use soft toys as part of their work, especially in schools, and often ask suppliers

  • “Is it CE marked”? 

The question that they should be asking the supplier should be:-

  • Are you selling / supplying this item as a soft toy?

Toys are subject to EU Directives which means that they must be tested to EU standards. The letters CE stand for “Conformité Européenne” which means “European Conformity”. They are a declaration by the manufacturer that his product meets the requirements of the applicable European Directives.

Importers of products have to verify that a manufacturer outside the EU – for example China – has undertaken the necessary testing and that the documentation is available upon request. The importers name and post code should be alongside the CE mark.

  • So, look for the Importers Name and Postcode by the CE mark.

Reputable suppliers will be very clear and upfront if an item is a keychain, hanger, or decoration and not a soft toy. ALWAYS CHECK, as this is your responsibility. Bear in mind that producing a quality product and testing it costs money – if an item is very cheap check very closely!

Why is it important now?

In recent years we have got used to the fact that if a product bears the CE mark, it is safe. Unfortunately, there exists a similar mark which the majority of consumers and even sellers misunderstand as the CE mark of the European Union. However, this mark symbolizes something quite different. It simply means that the product was manufactured in China, and means “China Export”. The China Export mark is not registered and has no relevance to toy testing procedures – it is very misleading.

Can you tell the difference?

European Conformance CE MARK



China Export

There are a number of reports on this problem – contact us for further links.

So, remember to check the tag and ask the right questions of your supplier and you will be fine.

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