How much will the charity market be hit by the economic recession? How will fundraisers respond to the challenge of maintaining donations? Will national disasters such as the flooding in Pakistan attract donations that would otherwise go to local Charities or will “charity begin at home”?
Some pundits forecasted the amalgamation of national charities with similar concerns and aims to present one identity, one voice and one focus. Witness Age UK formed from Age Concern and Help the Aged. Supporters run, walk, skydive, golf and work in Age UK shops. So many opportunities to promote the charity and bringing in donations and so many ways of recognising the efforts of volunteers.
Event fundraising has become a major source of income – Cancer Research UK’s Race for Life combines a great ladies day out with lot of fun and camaraderie but with a serious emotional message behind it.
Just one look at the photographs show the enjoyment and commitment –not to mention the great outfits !
Recent figures suggest that in the area of events, charities are finding that numbers are down as well as the amount raised per participant. Does anyone have any bright ideas to tweak these events back to maximum profitability?
Unique local charities such as hospices capture the hearts of local communities, most of whom will have had some contact with the hospice in one form or another. Perhaps the desire to support a local charity will be the saving grace for hospices who bind their supporters to them through often very emotional ents such as Light Up A Life. Tasteful products to support the event add to the memorable atmosphere.
Joint regional or citywide events would capitalise on this supporter base across a number of hospices.
There is a race to develop attractive, low cost products to tempt the £1 out of every pocket – and to offer fun products for potential younger supporters. “Silly Bands” “Magic Bands” failed to live up to the hype of the next big craze in UK – but hit the spot in the USA! Perhaps slap wrists will do better!